Where can I find article regarding these two car brands, how the public perceives it.
Also, where can I find information on how the brands are positions and promoted worldwide?What is the brand positioning for BMW and Mercedes?this article should give you a good idea, But it also includes Audi and Lexus
http://danpankraz.wordpress.com/2009/04/…What is the brand positioning for BMW and Mercedes?In terms of customer satisfaction (a mix of several parameters), BMW has consistently outperformed Mercedes. The same goes for reliability, though different models achieve different scores. Consult JD Power, ADAC (the German Auto Club), TUV (the German safety authority), Warrantydirect (a UK insurance agency) - they have been monitoring the markets for years.
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